The original well dried up after a Roadstone quarry opened nearby, but the devotional life of the place transferred itself, without apparent interruption, to a Marian shrine erected on the 10th of October 1954, and to a hawthorn tree on which offerings are still hung in May. The Annunciation date was always the principal occasion here; the Ordnance Survey Letters note that the well was also visited on the 15th of August, the feast of the Assumption, suggesting a specifically Marian character that predates the shrine by some considerable time.

Folklore gathered from Arklow National School in the mid-twentieth century places the well on what was then Murray's Farm, roughly a mile south of the town and within a short distance of a ruined church known as Chapelhogan, possibly derived from the Irish Séipéal an Logáin. On the 25th of March, people from the lower part of Arklow would walk out, say a decade of the Rosary, drink water from the well, and carry bottles of it home for those who could not make the journey themselves. The tying of rags or ribbons to a nearby bush was recorded by both the school and a separate account from Arklow Convent, a practice found at holy wells across Ireland, where the offering is understood to transfer an ailment or mark an act of petition. The convent account also mentions a large flat stone beside the well bearing what was described as the imprint of a deer's fore-feet, the animal said to have leaped all the way from Tara Hill in County Wexford to land at this spot. The site sits not far from St Patrick's Well, some 210 metres to the south-east, suggesting a concentration of early sacred topography along this stretch of coastline.